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The feature: pedestrian cow-catcher
The company: O'Leary Fender Company (1908)
The fail: New Yorker John O'Leary had a simple solution to pedestrian traffic accidents: install on the front of cars a mesh cradle or "fender" that would spring forward and safely scoop up a pedestrian when the vehicle struck him. People didn't buy it not because it was crazy, but because it didn't look good on a car. Other inventors pursued similar, better-looking devices into the 1920s.